Social Mermaid
    Software, AI and growth under one roof

    We build the thing you actually need.

    Social Mermaid is an engineering and growth company. We build custom applications and AI agents, run the marketing that gets them used, and ship our own software products on the side.

    Building since 2017 You own the source code No lock-in
    Engineers working on a custom software build
    2017Building software since
    Four software products we built and run
    In-house engineering team
    You own the code we write for you
    Engineering

    Off-the-shelf stops fitting eventually.

    The subscription was cheap. The workaround is not: someone copying data between two systems every morning, a booking tool that cannot handle your pricing, a CRM that cannot see your invoices.

    We build the version that fits. Web applications, iOS and Android apps, plugins and the integrations that make them useful. You get the source code and you own it.

    Web applications

    iOS & Android

    Plugins

    Integrations

    Custom agents

    One job, done reliably

    Agentic workflows

    Multi-step with guardrails

    AI strategy

    Where it helps, where it does not

    Safe by design

    Permissions, approvals, logs

    Agentic Engineering

    Most AI pilots never ship. Ours do.

    It is easy to demo an agent. It is hard to make one reliable enough that a business lets it touch real records. That gap is engineering, and it is most of the work.

    We start with one process, prove it against your real data, then harden it with permissions, approvals and logging before it runs unattended.

    Inside our office

    Step onto the floor and watch them work.

    This is not a diagram of how AI might work. It is the room where the agents we run for clients actually sit, each one at its desk with a job and a queue.

    An isometric view of the Social Mermaid digital office, with AI agents working at desks

    A working floor, not a demo

    Research, outreach, review collection, listing audits and reporting, all happening in one room you can walk through.

    Step into the office

    Real agents, real work

    Each desk is an agent running a live job for a client, not a demo.

    Visible by design

    You can watch what they are doing, which is the point of building them this way.

    Yours can join them

    Agents we build for your business take a desk in this office too.

    Opens in a new tab. The office is hosted by Skydive and is not embeddable, which is why it opens rather than sits inside this page.

    Our products

    Software we built, so you don't have to.

    Four platforms we designed, built and operate ourselves. Ready today, no project required.

    Business App logo

    Business App

    All-in-one local marketing platform

    Listings, social media management, reputation management, advertising, email and CRM — everything a local business needs in one platform.

    Learn more
    EngagePro360 logo

    EngagePro360

    Interactive quizzes, polls & giveaways

    Quizzes, polls, surveys, brackets and giveaways that generate leads and drive revenue, with no coding required.

    Visit site
    TextCoder.ai logo

    TextCoder.ai

    No code. No designers. Just text to code.

    Describe the app, the data model and the integrations, and TextCoder.ai writes the React and JavaScript. Feed it your colours, logo and layout and it builds the site.

    Visit site
    Reputation Management logo

    Reputation Management

    by Social Mermaid

    Monitor and grow your online reputation. Collect more reviews, respond from one inbox, and turn happy customers into your best marketing.

    Learn more
    Everything else

    The rest of the toolbox.

    The specialist services that support the four pillars, available on their own or alongside a build.

    Why Social Mermaid

    One team that can build it and then sell it.

    Most agencies cannot build software. Most software shops cannot run marketing. That gap is where projects die: the app ships, nobody uses it, and there is no plan for the second part.

    We sit in the middle deliberately. The engineers hear what the market is asking for, and the marketers have something real to sell.

    Talk to us about your project

    We ship, not just scope

    A working build you can use, not a strategy deck and an invoice.

    You own what we make

    Source code in your repository, documented, no lock-in.

    One accountable team

    Engineering and marketing in the same conversation, not two vendors blaming each other.

    Built to be grown

    Launch is the start. We plan for the marketing from day one.

    Trusted by

    Brands that build with us.

    5-Star Google Reviews

    Loved by businesses like yours

    Real, verified 5-star reviews from our clients on Google.

    5.0 average rating

    I can't say enough great things about Fractional CMO. Chris and his staff are always accessible with quick turn around t…

    J

    Jim J.

    Posted on Google

    Chris and the team at Social Mermaid did an excellent job on my website. They were super flexible, efficient and highly…

    H

    Hayden R.

    Posted on Google

    My family has worked with the owner couple for many years in several different capacities and extremely happy with them.…

    D

    Daryl K.

    Posted on Google

    Chris Flaherty really helps you achieve your goals with your business. He has a very good vision for what the goals are…

    L

    Laura P.

    Posted on Google

    Super thankful for the help I got. Was in a huge panic trying to figure out how to fix our website when it stopped worki…

    D

    Danny O.

    Posted on Google

    Wonderful experience! Great to work with and great work. Definitely recommend and would continue to work with.

    A

    Angela C.

    Posted on Google

    Chris is a good person and has your best interest at heart! Great designer and knowledgeable!

    F

    Fey C.

    Posted on Google

    Bring us the problem you have given up on.

    The workflow that keeps breaking, the app nobody can quite buy, the marketing nobody has time to run. A free call costs nothing and the honest answer is sometimes "you do not need us for this".

    Or call +1 (201) 508-0024

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